Lexus Indonesia brings back its signature culinary event with a renewed focus on personalisation and sustainability. Held at IMMERSION by Lexus, the experience highlights the brand’s dedication to Omotenashi through a curated dining journey.
Lexus has remained a familiar presence in Indonesia’s luxury automotive landscape for nearly twenty years, not just for its vehicles but also for its consistent values rooted in Omotenashi, the distinctly Japanese way of offering heartfelt and intuitive hospitality. This year, the brand returns with Lexus Feast 2025, a refined culinary celebration beyond just taste.
Held at IMMERSION by Lexus, the brand’s flagship experiential space in Southeast Asia, Lexus Feast 2025 carries the theme The Pinnacle of Luxury – Perfected by Omotenashi, Crafted for You. True to its name, the event is built around more than fine dining. It’s about creating a personal moment where attention to detail, thoughtful presentation and guest understanding come together in one experience.
Lexus has taken a personalised approach to every dish served to bring this to life. Guests were invited to complete a culinary questionnaire, offering insight into their flavour preferences and dining habits. The results helped shape a curated menu that reflected each guest’s character, making each course feel distinct and meaningful.
However, the Lexus Feast is not just about personalisation. It also places sustainability at the forefront. All five dishes presented during the event were prepared using carefully selected ingredients and environmentally conscious processes. This approach mirrors the brand’s commitment to innovation and responsibility, aligning culinary expression with Lexus’ long-term vision.
This combination of individual experience and sustainable practice sets Lexus Feast apart. The event is designed to celebrate the senses and deepen the brand’s connection with its customers, especially those with a passion for food and meaningful experiences.
“True luxury is when customers feel understood, appreciated, and genuinely cared for,” explained General Manager of Lexus Indonesia, Bansar Maduma.
Lexus
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