Alila Seminyak has introduced Sonika Adlakha as its new director of sales and marketing for the resort, bringing along with her more than 20 years of experience in big hospitality groups in India, around the Indian Ocean, Sri Lanka, Oman, Singapore and Macau. Her resume includes brands like InterContinental Group and Shangri-La Hotels and Resorts, Las Vegas Sands Corporation, Al Nahda Resort and Spa and Dunes by Al Nahda, Sun Siyam Resorts, Outrigger Konotta and Malahini Kuda Bandos.
As Alila Seminyak’s new director of sales and marketing, Sonika will be responsible for the resort’s overall brand positioning and communication, as well as planning proactive strategies that grow market awareness and revenue.
Originally from New Delhi, India, Sonika has a bachelor’s degree in hospitality management from M.S. Ramaiah University in Bangalore and a master’s degree in business administration from Symbiosis Institute of Management Studies in Pune. Over the years, she has been honing her skills in sales, distribution, marketing and communication, making her an experienced hotelier.
“It’s a great opportunity to be a part of the Alila family – I’m excited to lead a dynamic sales and marketing team that is full of enthusiasm and energy,” Sonika mused. “Alila Seminyak is well-positioned to scale in a market that it has called home for decades. Our gorgeous rooms with a modern yet calming vibe, tranquil atmosphere, culinary trails, wellness and healing offerings, and unparalleled personalised service, provide our guests with an experience that is unmatched in the industry.”
Alila Seminyak
