The Cognac Menier launch at Mr. James moved away from stiff rituals, opting for a bar takeover that felt remarkably grounded. The evening embraced a semi-casual pulse, inviting guests to explore the spirit in a setting that valued social connection over rigid ceremony. It was a debut where the cognac felt entirely at home amidst the natural hum of a modern crowd.
The bar spotlighted two curated serves that showcased the brand’s versatility. The Menier Lemonade offered a crisp, effervescent entry point, using the VSOP to add a golden warmth to the sharp bite of lemon soda. Those seeking something more velvety found it in the Stinger, where the deep, dried-fruit notes of Menier XO met the cooling clarity of crème de menthe. These cocktails turned the spirit into something fluid and easy to enjoy.
As the evening matured, the room began to swell with energy. The initial tasting transitioned into a vibrant social gathering as more guests arrived, drawn by a momentum that built steadily with the hour. The bar takeover by Pamela Zhang and DJ Josiah crafted a rhythmic backdrop that kept the atmosphere fluid, ensuring the energy of the night never plateaued.
By the time DJ Mezty took over the decks, the room had reached a lively peak. The cognac moved effortlessly across the bar, finding its place in the hands of a Jakarta crowd that grew more spirited as the night went on. It was a clear sign that a heritage spirit thrives just as naturally on a late-night dance floor as in a quiet lounge.
This opening session successfully reframed the cognac for a new generation. It left the room buzzing, setting an elegant yet high-energy tone for the rest of the launch weekend.
Exquisite Taste Volume 50
Cognac Menier
IG: @cognacmenier
