The halal and most exclusive grade of Korea’s highly-regarded Hanwoo, MiGyeongSan Hanwoo Beef, is now available in Malaysia.
For those who revel in the art of fine dining, especially steak connoisseurs, the arrival of MiGyeongSan Hanwoo Beef in Malaysia is one thing to celebrate. This extraordinary delicacy, the pinnacle of Korea’s famed Hanwoo beef, is now available beyond South Korea for the first time.
MiGyeongSan Hanwoo Beef is the most exclusive tier of the already sought-after Korean Hanwoo beef. Renowned for its exquisite marbling akin to Japan’s Wagyu, MiGyeongSan Hanwoo offers a deeper, more refined and richer flavour that elevates the dining experience. The exclusive MiGyeongSanbeef is produced by cattle that have never calved and are nurtured on a meticulously controlled diet to ensure its meat is of the highest quality.
Coveted by culinary aficionados for its mouthfeel and taste, it is extremely rare to find even in Korea, so much that it is considered as a Korean “cultural asset,” embodying the finest of Korean culture, reflecting the nation’s dedication to excellence, heritage and the art of producing world-class cuisine.
In November, Malaysia had the privilege of hosting Korea’s celebrated chefs Allen Suh of Restaurant Allen and Jun Lee of Soigné—both two-Michelin starred restaurants—at Fritz, Troika Sky Dining. These culinary virtuosos unveiled the unique textures and flavours of MiGyeongSan Hanwoo to an eager audience.
Most recently, on 16 December 2024, a masterclass led by Chef Yoon Wonsuk from Seoul’s Michelin Guide and 50 Best renowned Korean barbecue specialist Byeokje Galbi showcased the art of Korean barbecue butchery and were guided through special cuts, preparation and cooking methods of this prized beef. The immersive session culminated in an indulgent lunch at Bar.Kar restaurant in Kuala Lumpur, leaving participants inspired by the rich traditions of Korean cuisine.
Olivia Lee-Lepinoy, founder of Plan New who brought the premium MiGyeongSan Hanwoo beef outside of South Korea, with the support of the Hanwoo Board Korea and Korea’s Ministry of Agriculture, Food & Rural Affairs, excited to continue planning educational and immersive culinary events to introduce the various facets of this delicious Korean Product, celebrating the rich heritage and exceptional flavours of this iconic Korean treasure to the world.
BeefK
W: beefk.com
IG: @beefk.my
