When you think of Italy, you likely conjure images of rich espresso, exquisite wines and decadent meals. But hidden within the heart of Italian drinking culture lies a bittersweet elixir that has captured palates worldwide: Fernet-Branca. With its bold character, rich history and loyal global fanbase, this Italian amaro is a drink that deserves a prime spot on your radar.
– by Rizky Adityo –
Fernet-Branca’s story begins in 1845, in Milan, when Bernardino Branca created a unique herbal tonic that would become the foundation of an iconic brand. Combining a secret blend of 27 herbs, roots and spices sourced from across the globe—rhubarb from China, saffron from Iran, myrrh from East Africa and gentian from the Alps—Branca crafted a bitter, aromatic amaro intended to aid digestion and overall health. Originally sold as a medicinal remedy to treat ailments such as cholera and indigestion, it quickly found a place beyond pharmacies, becoming an integral part of Italian culture.
By the late 19th century, Fernet-Branca had transcended its origins as a digestive remedy and evolved into a cultural staple, renowned for its unique flavour and restorative qualities. Its prominence extended far beyond Italy, as it gained devotees across Europe and the Americas. In Argentina, Fernet-Branca became a cultural icon, giving birth to the famous Fernet con Coca, a simple yet beloved mix of Fernet and cola. Argentina’s love affair with the amaro remains unparalleled, with the country consuming an astounding 75 percent of the world’s Fernet-Branca supply. Meanwhile, in the United States, it found its way into the craft cocktail renaissance of the early 2000s, securing its place as a favourite among bartenders and cocktail enthusiasts.
Part of Fernet-Branca’s enduring appeal lies in its mystique. The exact recipe remains one of the spirits world’s best-kept secrets, known only to two people within the Branca family. This air of mystery has added to its charm, elevating the drink to legendary status among connoisseurs. Its intensely bitter, herbaceous profile challenges the palate in a way that few spirits do, making it a badge of honour for those who appreciate bold, unapologetic flavours.
Bartenders, in particular, have embraced Fernet-Branca as a symbol of camaraderie. Known as the “bartender’s handshake,” a shot of Fernet is often shared among industry professionals as a mark of mutual respect. Beyond its role as a digestif, it has become a versatile ingredient in cocktails, adding depth and complexity to both classic and modern creations.
What sets Fernet-Branca apart is not just its bold flavour but also its dedication to tradition. For nearly two centuries, the Branca family has upheld the original vision of quality and craftsmanship, blending old-world techniques with a global spirit. Its ability to remain relevant across generations and cultures speaks to its timeless appeal. Whether sipped neat after a meal, mixed into a cocktail, or enjoyed with cola in the Argentinian tradition, Fernet-Branca offers a drinking experience that is both sophisticated and adventurous.
Recipes
Branca Fizz
In Branca Fizz, the bold, deep flavour of Fernet-Branca’s bitterness combines with the accent and lively aroma of lemon soda to create an irresistible mix.
- 4cl Fernet-Branca
- 14cl lemon soda
- Twist of lemon zest
- Ice
Hanky Panky
Timeless classic that deserves to be discovered and enjoyed. A bold blend that alternates between sweetness and bitterness, providing the palate with an unparalleled complexity of flavours.
- 4cl Antica Formula
- 1cl Fernet-Branca
- 4cl London Dry Gin
- Orange zest
- Ice
Exquisite Taste Volume 46
Fernet-Branca
W: fernetbranca.com
IG: @fernetbranca
