The finest whisky brand and distillery in the world, The Macallan, is back with its latest creation, The Macallan Edition No. 3 – the brainchild of the brand’s Master Whisky Maker Bob Dalgarno and Master Perfumer Roja Dove.
“On the surface it would seem that Bob and I came from disparate worlds, however it soon became obvious that we shared much in common,” said Roja. “The inevitable culmination of this collaboration was the creation of The Macallan Edition No. 3. We have worked together to master the balance of taste and aroma, resulting in an incredibly flavoursome, fresh and citrus whisky with enveloping sweetness. The Macallan Edition No. 3 is an exceptional example of the whisky maker’s art, where Bob has interpreted my thoughts so accurately, when combined with the extraordinary power of scent.”
While The Macallan Edition No. 1 and Edition No. 2 draw inspiration from the influence of each cask on the liquid’s taste and flavour, Edition No. 3 delves deep into the distinctive scents that make the whisky what it is. Putting a sweet and fruity character in centre stage, Edition No. 3 highlights the fore notes of vanilla, freshly cut oak, delicate florals and rich fruit cake.
The launch of the product in Indonesia was marked by a brilliantly inspired event at Monty’s in South Jakarta, where VIP guests, key opinion leaders of the industry, media and friends of The Macallan gathered to join the unique sensory journey and better understand the product.
The journey started with a candle workshop, where guests could choose their favourite scent out of five of The Macallan Edition No. 3’s tasting notes, and turn it into their own personalised candle. Next, colourful panels filled with flowers and barrels told the story behind the whisky. Last but not least, the Story of Scent section let guests stop and smell the flowers – quite literally – in addition to oaks.
