Known for its refreshing flavours and commitment to sustainability, the brand aims to capture the hearts of expats, tourists and locals alike while reinforcing its presence in Southeast Asia’s thriving seltzer market.
Everyday Weekend, renowned for its refreshing hard seltzers, has officially launched in Indonesia, marking a significant step in its expansion across Southeast Asia. This move aims to strengthen the brand’s presence in the region and establish its dominance in the competitive seltzer market.
The launch event took place on 18 May 2024, at Le Bajo in Bali, and was a vibrant celebration filled with colour and excitement. Attendees enjoyed unlimited supplies of Everyday Weekend’s popular Lime & Soda and Mango & Passionfruit flavours, creating an electric atmosphere that perfectly encapsulated the brand’s lively spirit.
Everyday Weekend’s deep connection to surf, skate, festival, street and beach culture was evident in the guest list, which included prominent figures from Bali’s media, lifestyle, travel and music scenes. The crowd, entertained by the island’s legendary DJ group PNNY, partied the night away, making the launch a memorable affair.
Jeremy Maclaurin, the visionary founder of Everyday Weekend, expressed his excitement about the brand’s expansion into Indonesia. “Our goal has always been to offer a unique flavoursome seltzer that doesn’t compromise on quality or taste. With this new flavour range, we are confident that Everyday Weekend will become a favourite alternative to beer and expensive cocktails with expats, tourists, and locals alike. In addition, it is our intention to continue to make a difference to the waste issues across South East Asia via our unwavering commitment to sustainability. This being of upmost importance in Bali, where the waste issues are at crisis point”
Sustainability is a cornerstone of Everyday Weekend’s ethos. The brand prioritises reducing its environmental impact through eco-friendly production and packaging practices, aligning with the growing consumer demand for environmentally responsible brands.
Founded in 2020, Everyday Weekend quickly gained a loyal following in countries like New Zealand, China, Hong Kong, Singapore, Vietnam and Taiwan. The hard seltzer is known for its revitalising taste, made with real fruit flavours, premium vodka and sparkling water. Each can is gluten-free, vegan and contains less than 110 calories, offering a healthier alternative to traditional alcoholic beverages. The trendy packaging, featuring a bright, tropical colour palette and branded illustrations, reflects the brand’s energetic culture.
Everyday Weekend
IG: @everydayweekendsltz
W: everydayweekendsltz.com
