Fans of Jose Cuervo® and members of the press had the honour of attending the brand’s launch of its newest Indonesian WHY WAIT campaign on 28th March. Held at the suave and swanky Ocha & Bella, Hotel Morrisey, Jakarta, guests enjoyed a delightful evening of entertainment courtesy of Proximo Spirits, the principal company of Jose Cuervo®.
The evening started off with a tantalising spread of culinary delights, served buffet style which was paired alongside Jose Cuervo’s signature cocktail Cuervo Squeeze. The WHY WAIT Paloma was also available made fresh to order at the bar.
A presentation by Proximo Spirits’ Marketing Manager Priska Djohari introduced the guests to the long and illustrious history of Jose Cuervo®, pioneer of tequila spirits for 250 years. Jose Cuervo® also showcased the new labels for the Especial variants. Guests experienced the Sensación de Frío, where they could enjoy ice-cold shots of Jose Cuervo® Tradicional. The highlights of the evening included a liquor chocolate collection, courtesy of the innovative French-trained Pastry Chef Charins Chang. The collection was a perfect marriage of Jose Cuervo Reserva de la Familia® tequila and exquisitely crafted chocolate.
