Indulging in culinary delights from Indonesia and beyond: from red rice to Asian greens, honey, jams and coconut sugar, this culinary show had plenty of tastes to tease your palate. The Ubud Food Festival brought together some of the most stellar culinary names from across the archipelago and beyond. Mainly sponsored by HSBC, the Ubud Food Festival made its successful debut on 5th to 7th June, 2015.
The event kicked off with a pre-event, which was held on 27th May 2015, at The Dharmawangsa Jakarta to allow invited HSBC Premier customers to get a taste of what would be served during the festival. The event also presented Janet DeNeefe, founder of the Ubud Food Festival and Ubud Readers & Writers Festival, William Wongso, Indonesian culinary practitioner and observer, Bara Pattirajawane, Indonesian culinary practitioner, and Felix Budisetiawan, head chef of The Dharmawangsa Hotel, with an opening speech from Maria Sukrisman, Head of Marketing HSBC Indonesia.
To celebrate the Ubud Food Festival, HSBC brought 15 Premier customers to the Ubud Food Festival and presented a delightful three-day culinary experience with celebrity chefs on the beautiful Island of the Gods, Bali. During the festival, the customers enjoyed new experiences and got to know more about Indonesia’s cuisine. Activities included the gala opening of the Ubud Food Festival with a special award for Sri Owen, cooking demonstration with Chris Salans and Chef Janice Wong, dinner prepared by Chef Will Meyrick and special guest Chef Wan at Hujan Locale, lunch at Uma Cucina, a photography workshop, film screening, food forum and much more!
This trip was provided and organized by HSBC for their select Premier customers as part of their commitment to continuously enhancing Premier customers’ Personal Economy. Personal Economy represents the health of Premier customers’ whole financial life and things that matter most; family, home, work, passion, aspiration, experiences and legacy. This support showcased HSBC’s commitment to continuously understanding the aspirational lifestyle and passion of their customers while offering experiences money can’t buy. “At HSBC we want to be where the growth is, connecting people with opportunities and supporting the economy to prosper, as well as helping people fulfil their hopes and dreams and realise their ambitions. We see that the Ubud Food Festival presents a unique opportunity for us to demonstrate this,” said Steven Suryana, Head of Wealth Management at HSBC Indonesia.
The Ubud Food Festival was not only about food, but a celebration of Indonesian culture with local and international participants. This event comprised three main segments: cooking demonstrations, workshops or master classes, and special events. Participants were offered the chance to meet their favourite chefs as they demonstrated their cooking techniques and shared some culinary tips. Long-table lunches and wine-tasting were among the special events.
The event invited key players from the Indonesian and international F&B industry, bloggers, the media, food enthusiasts and many more. The forums also saw other star speakers, including Bondan Winarno, William Wongso and Dina von Cranach, and Bali’s famous chefs Chris Salan and Will Meyrick among the list. Not to mention Dave Pynt, Ryan Clift and Mandif Warokka. Dave Pynt, who is originally from Perth, Australia, achieved success through Singapore’s Burnt Ends where he made his mark with the restaurant being added to Asia’s 50 Best Restaurants in 2015. Ryan Clift’s culinary career began over 23 years ago, he has worked with some of the world’s best chefs, now he owns Tipping Club in Singapore. Mandif Warokka is an award-winning, innovative chef and restaurateur who established the first Michelin-star level restaurant in Indonesia. Chef Wan from Malaysia, one of Asia’s great celebrity chefs, who is not only famous for his food, but also as a TV host, writer and actor and is Food Ambassador to Tourism Malaysia. Asia’s leading pastry chef from Singapore, Janice Wong, also took part on the last day of the festival.
The festival was definitely a big hit and received a lot of positive feedback. Supporting the Ubud Food Festival was one of HSBC’s commitments to their Premier customers and was a great way to prove that passion provides great experiences and memorable moments. As a world-class bank, HSBC is part of its customers’ daily lifestyle, from leisure, shopping, gourmet and so much more. HSBC endeavours to provide maximum services to its customers. By becoming a HSBC Premier customer, you will get the chance to enjoy extra privileges. For further information about HSBC Premier, kindly visit:
www.hsbc.co.id.
