A new expression, an immersive installation, and a fresh take on an iconic gin. Hendrick’s Gin invites curious drinkers to step into Anotherland and experience Another Hendrick’s.
Hendrick’s Gin has officially introduced Another Hendrick’s, the brand’s first permanent portfolio addition in nearly a decade. Marking a new chapter for the renowned Scottish gin, Another Hendrick’s was officially launched on 26 June 2026 at ASHTA District 8, Jakarta, following an exclusive debut in Bali as the event invites gin enthusiasts to rediscover Hendrick’s through a fresh perspective.
Rather than replacing the original, Another Hendrick’s builds upon the brand’s signature character with the addition of delicate orange blossom and silky cacao notes. The result is a flavour profile that remains unmistakably Hendrick’s while offering a brighter, smoother, and intriguingly different drinking experience. This sense of duality is also reflected in its visual identity, while the iconic Hendrick’s Gin is housed in its signature black apothecary-style bottle, Another Hendrick’s arrives in a striking white bottle, symbolising its lighter, more luminous character while remaining unmistakably part of the Hendrick’s family.
To reflect the brand’s playful and curious spirit, Hendrick’s collaborated with local twin designers Rama and Romy Dwiwahyu to create Anotherland, an immersive installation at ASHTA District 8 that further reflects the bottle’s duality concept. Moving beyond a conventional product showcase, the experience invites visitors to journey through a series of thoughtfully curated spaces, each capturing the many facets that have long defined Hendrick’s, blending timeless sophistication with a sense of curiosity and the unexpected.
Open to the public until 5 July 2026, Anotherland offers visitors the opportunity to experience Another Hendrick’s firsthand through a range of interactive activations. Daily cocktail tastings are available from 5-8pm, while the Hendrick’s Sgroppino Trolley serves refreshing sorbet creations on weekdays from 3-5pm and weekends from 11.30am to 2.30pm.
With Another Hendrick’s, the brand expands its iconic portfolio while staying true to its distinctive identity, encouraging curious drinkers to embrace the unexpected and discover yet another side of Hendrick’s.
Hendrick’s Gin
W: hendricksgin.com
IG: @hendricksgin
