There’s something ceremonious about sunsets. Painting the sky
in golden amber and a gradient of pinks and purples, it’s an undeniable visual spectacle. But, marking the transition from day to night, it symbolises a shift: the social energy heightens to something more vivacious, one that brings the most spirited characters alive. This is the very scene that sets the stage for Don Julio’s partnership with FINNS Beach Club, the tequila brand’s first global account collaboration in Indonesia, running until June 2027.
Don Julio invites guests to Celebrate with the Dons at one of Bali’s most iconic beachfront venues, which sits along the coast of Seminyak where its sunsets are as famous as the high-octane pulse. The programme kicked off on 25-27 August 2026, integrating iconographies of the Mexican tequila brand into different corners of FINNS, from installations to branded makeovers on selected luxury and exclusive VIP cabanas.
This collaboration acts as an extension of Don Julio itself, inviting guests into a tangible space where they can immerse in the brand’s experience. The pinnacle is the Glamorous Hours, which turns sunset rituals at FINNS into a celebration of style and convivial energy, whether through tequila- based cocktails or social spaces to soak in the golden hour.
Through this programme, Don Julio also extends its established presence on FINNS’ shelves. Guests can find various expressions from the Don Julio portfolio, including the Blanco, Reposado, Anejo, Rosado, 1942, and Ultima Reserva, offering partygoers a broader range of expressions by the Jalisco- hailed tequila label. Celebrate with the Dons and Glamorous Hours may be anchored by sunsets, but they begin when the skies are still bright and end long after the nighttime energy picks up.
