Bringing The Glen Grant and Courvoisier into Indonesia, Tommy Susanto is curating a new era of spirit appreciation: one rooted in centuries of craft, heritage, and refined taste. For Susanto, it’s not just about introducing iconic bottles, but cultivating a culture around them through bespoke collaborations, insider education, and unforgettable brand moments.
Q: With the current momentum the Indonesian premium market is at, why is 2026 the ideal time to introduce both The Glen Grant and Courvoisier?
A: There is no perfect moment, but the timing is promising. Premiumisation has been accelerating among upper-middle-income consumers aged 25–45 seeking more distinctive drinking experiences, particularly in Jakarta, Bali, and other affluent urban centres. Internal assessments also highlight brown spirits as one of the region’s most attractive premium categories, with whisky maintaining strong consumer appeal, while Courvoisier presents an opportunity for a renewed presence in Indonesia.
Q: Partnering with PT Nano Logistic is a major step for this market entry. How does their local distribution expertise support Campari Group’s long-term vision across Southeast Asia?
A: As Campari Group continues to strengthen its presence across Southeast Asia, we are looking for partners who can help us connect with consumers, develop premium drinking occasions, and execute with excellence in rapidly evolving markets. Combining PT Nano Logistic’s local expertise with Campari Group’s global portfolio and brand-building strength creates a powerful platform for sustainable growth in Indonesia, aligning with our broader regional vision.
Q: Consumers today actively seek authenticity alongside exceptional craftsmanship. What programmes will you implement to help local trade partners understand the intricate processes behind these two spirits?
A: Beyond the spirit in the glass, today’s consumers are drawn to the stories, traditions, and craftsmanship behind what they enjoy. How will Campari Group create meaningful experiences that introduce Indonesians to the heritage of The Glen Grant and Courvoisier? Beyond product knowledge, our goal is to build a community of brand advocates across hospitality, retail, and key opinion leaders to foster deeper appreciation and long-term engagement in Indonesia.
Q: Looking ahead to the coming years, what key milestones will define success for these storied houses in the Indonesian market under your leadership?
A: Ultimately, success will be reflected in our ability to build sustainable, long-term equity for both brands. Indonesia is one of Southeast Asia’s most dynamic consumer markets, and under our partnership with PT Nano Logistic, we believe The Glen Grant and Courvoisier are well positioned to become recognised leaders while contributing to the continued premiumisation of the spirits industry.
Q: How do The Glen Grant and Courvoisier fit into today’s luxury lifestyle, from intimate celebrations to fine dining and cocktail culture?
A: Today’s luxury lifestyle is increasingly defined by meaningful experiences, with consumers seeking authenticity, craftsmanship, and moments of connection. Together, these brands represent two distinct expressions of luxury: one rooted in the elegance of Speyside single malt whisky, the other in the artistry of French Cognac. Whether enjoyed during intimate celebrations or fine dining occasions, both brands invite consumers to savour exceptional craftsmanship and timeless character.
Q: For newcomers, which expression best embodies The Glen Grant and Courvoisier’s identity, and how should it be enjoyed?
A: For someone discovering these brands for the first time, I would recommend starting with The Glen Grant 12-Year-Old and Courvoisier VSOP, which best represent each house’s signature character. The Glen Grant 12-Year-Old captures the distillery’s elegant, fruit-forward style that is best enjoyed neat or with a few drops of water to reveal its delicate complexity. For Courvoisier, the VSOP offers a refined balance of richness, freshness, and floral elegance, making it equally enjoyable neat or in contemporary cocktails.
Q: James Grant famously surrounded the original distillery with exotic flora. How do you plan to communicate this rich botanical heritage to local whisky connoisseurs?
A: James ‘The Major’ Grant’s fascination with exotic plants and flavours remains a defining chapter in The Glen Grant story. His global travels inspired the Victorian gardens surrounding the distillery today, reflecting the curiosity, innovation, and connection with nature that continue to shape the brand’s identity and resonate with consumers seeking authenticity and provenance.
Q: Courvoisier carries the historic prestige of being ‘The Cognac of Napoleon’ alongside a strong global nightlife relevance. How will Campari Group balance both brand identities to resonate with Indonesia’s younger demographic?
A: One of Courvoisier’s greatest strengths is that these two identities are not contradictory, but rather complementary. The same craftsmanship, quality, and heritage that earned Courvoisier its association with Napoleon nearly two centuries ago are the foundations of the brand’s relevance today. When engaging younger Indonesian consumers, our approach is to balance tradition with contemporary appeal, and introduce a new generation to Cognac in a way that feels authentic, aspirational, and approachable.
Courvoisier
W: courvoisier.com
IG: @courvoisier
The Glen Grant
W: theglengrant.com
IG: @theglengrant
Campari Group
W: camparigroup.com
IG: @camparigroup
PT Nano Logistic
W: ptnanologistic.com
IG: @nanologistic
